Brad Perkins
Writer and strategic communications professional
What does it mean to be a bridge between old and new? I remember counting headlines and trimming copy with an Xacto knife, and yet, I know how to communicate in 140 characters. I know that there are 72 points in a pica and how a 300-word e-mail can provoke change that saves millions of dollars. I'm a stickler for grammar; except when it's worth it not to be. And I know that being a communications professional is not just about writing.
Writer and strategic communications professional
What does it mean to be a bridge between old and new? I remember counting headlines and trimming copy with an Xacto knife, and yet, I know how to communicate in 140 characters. I know that there are 72 points in a pica and how a 300-word e-mail can provoke change that saves millions of dollars. I'm a stickler for grammar; except when it's worth it not to be. And I know that being a communications professional is not just about writing.
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